The Solutions You Need to Make the Sale
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The Retail industry is evolving at a rapid rate.
Are you doing enough to keep up?
The rise of e-commerce and the translocation from brick and mortar locations to virtual stores has forced retailers to reconsider the way they do business. Reaching out to customers, boosting brand engagement, and driving sales is the name of the game, but these are easier said than done.
New technologies are changing how retail businesses operate. To succeed, businesses must strategize ways to embrace automation and integrate it into their legacy systems in order to connect with customers, drive sales, and reduce operational costs.
Matters are only further complicated by the fact that customers are changing too. Buyer behavior, shopping patterns, and views towards brands have evolved alongside technology. As a result, it’s more critical than ever for retailers to reassess and revamp their sales approach and communication efforts to better align with the times.
As the retail industry prepares to make such changes, there are several challenges ahead of them, including:
Today, customers are embracing both online shopping as well as in-store. The retailers who succeed are able to offer a seamless transition from an online experience to a physical one. To accomplish this, they rely upon technologies that automate processes, streamline the business, and help to create an optimal customer experience regardless of the channel.
To build brand loyalty, retailers look to forge real connections with their customers. Sales campaigns need to be personalized, engage communication, and be tracked continuously in order to gauge their efficacy. Services need to be developed and make it to market rapidly, but do so in a cost-effective manner.
Often, retailers that fail are bogged down by inefficiencies along the supply chain. Increasingly more of these businesses are turning to workflow automation solutions to help optimize the supply chain. Think digitalization and smart analytics, facilitating retail vendor management, and augmenting HR on-boarding.
The retail industry is rapidly evolving. Are you prepared to keep up?
- 80% of U.S. consumers cite speed and convenience as essential to customer experience. (Source)
- 82% of customer interactions in the retail sector will be managed by AI in 2020. (Source)
- 65% of consumers engage with fewer than half of the loyalty programs they belong to. (Source)
Bring organization and efficiency to your retail organization
Store and archive mission critical documents digitally, such as invoices and shipping notices for easy retrieval capabilities.
Share, audit, edit, and send electronic documents rapidly and efficiently via electronic folders.
Customize your printer’s tablet-like interface to focus on commonly used functions so you can enhance productivity.
Utilize analytics to study your printing usage patterns and establish default settings to save time and reduce operational costs.
Get rid of paper forms. Instead save yourself the time and headache by creating digital forms that record and save data for easy retrieval in the future.
Reach your customers with personalized communications with MFPs to help facilitate the process from initial design to final delivery.
MRC’s print solutions help you consolidate your printing operations into one efficient service
A single document, image, video, or email could be critical to your practice’s success. MRC Content Management solutions help you keep track of everything.Learn More