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The Graphic Communications industry is evolving quickly. Are you doing enough to keep up?

1.5%

Companies that encourage creativity achieve 1.5% greater market share. (Source)

67%

of small businesses think the importance of graphic design for business will grow exponentially in the next 5 years. (Source)

24%

of media company marketing budgets declined in 2017. (Source)

Industry Challenges

When the first imaging technologies such as Photoshop came to market, graphic designers quickly saw that they had to verse themselves and become masters of these tools, or else get passed by those that did. This radical advance brought on by the digital age hasn’t slowed down a tick.

In fact, the world of digital printing, communications and imaging has continued to advance, seemingly changing on a monthly, if not weekly, basis. As a result, those within the worlds of graphic communications must be light on their feet and quick to pivot for any sort of shift or emerging technology.

Graphic Communications

Because graphic communication plays an important role in so many diverse industries, each sector faces its own unique set of obstacles in relation to printing and IT. However, some general industry challenges worth mentioning include:

To succeed in multi-channel marketing, your graphic communications outfit must be quick to act and able to produce high volumes of graphics within tight windows. And, because the messaging is often directed and customized to target a specific audience, speed and efficiency play a crucial role in any team’s success.

As processes in graphic communications continue to shift digitally, the corresponding workflow also changes. Because printing is a manufacturing-heavy operation that converts raw materials into standard components, you need to have streamlined workflows. Otherwise you’ll experience jams in more ways than one.

Thanks to new technologies, processes that used to require multiple specialists can now be performed in the space of just a few mouse clicks. To remain competitive, graphic communication specialists must stay on top of their training and keep their production print equipment updated.

Considering such a large part of what you do involves printing, you’re more vulnerable to printing waste or inefficiency than most any other industry. As such, you require cutting-edge machinery that comes stocked with all the technological features needed to increase productivity and reduce costs. Ideally, if you want to continue to optimize, you must be able to measure and analyze your printing operation in order to find weak points of inefficiencies.

The graphic communications industry rapidly evolving. Are you prepared to keep up?

MRC Xerox
  • Companies that encourage creativity achieve a 1.5% greater market share. (Source)
  • 67% of small businesses think the importance of graphic design for business will grow exponentially in the next 5 years. (Source)
  • 24% of media company marketing budgets declined in 2017. (Source)
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Graphic Communications

Capitalize on our vast portfolio of technology, solutions and services

Inspire loyalty and acquire new customers with optimized marketing efforts and client communication.

Target varying markets with specialized customer messaging using CRM data and localization services.

Lower your costs and risks of noncompliance with standardized regulations and official industry guidelines.

Respond with alacrity to customer inquiries and facilitate proof of delivery to prevent problems.

Bring marketing capabilities that are currently being outsourced in-house to make your print operations more efficient and to optimize your workflow.

Send, edit, change, and share critical documents simply and rapidly with digital folders, reducing your paper usage.

Create a print network solution that’s the talk of the town

Graphic Communications
FEATURED SOLUTION

Content Management

MRC Content Management solutions let you track all documents, images, and videos that are integral aspects of your business.

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Graphic Communications
FEATURED SOLUTION

Marketing Software

Bring your print jobs in-house with the capabilities that Xerox’s Production Portfolio offers from the Iridesse to PrimeLink fitted with CMYK+. Take advantage of templates and drag-and-drop tools to make your marketing materials pop. No special design skills are needed!

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Graphic Communications
FEATURED SOLUTION

Mobile and Global Solutions

Thanks to Xerox® ConnectKey® Technology, and MRC’s cloud-based services, print from your mobile device or tablet wherever, whenever.

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Graphic Communications
FEATURED SOLUTION

Managed Print Services

Utilize software and customer service to optimize your printer network so you can maximize your resources.

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Industry Partners

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