Xerox Iridesse Production Press:

Increase your creative ability with 1 machine.

The Xerox Iridesse Production Press is the Modern Age Fairy Godmother

Every fairytale has a similar storyline, there is an evil step-mother, a perfect princess or prince, a step-sister that only provides problems, and the fairy godmother that saves the day. The story is the same here. Let me set the scene for you:

Once upon a time in a land not so far away, a prosperous company doing just fine ran into a serious problem. Their evil “step-mother”, also known as Outsourcing, was hurting their business and costing them clients. Their current technology was extremely complicated and didn’t do what they wanted causing their creative capabilities to be under lock and key. This forced them to outsource and resulted in their turn-around times being days longer than the villagers wanted. Each of these problems was only heightened by their evil stepsister, named Indigo. The company was starting to think they would never be able to expand into new markets and reach their revenue goals. Until one magical day, the company’s fairy godmother arrived at their building. The Xerox Iridesse Production Press was nothing the company had ever dreamt possible before, but there it was, right in front of their eyes.

The fairy godmother said to them:

“You may be wondering what the Xerox Iridesse Production Press can do for you…let me enlighten you!”


6 Color Printing Ability
  • The Iridesse is the only digital press that can print any combination of metallic gold or silver dry ink, white ink, clear ink, and CMYK, in a single pass without any slow down or hit to productivity!
  • Eliminates the need for multiple presses and processes that are usually required for print embellishments
  • Speeds of up to 120 pages per minute
  • No slow down regardless of the paperweight (up to 400GSM)
Ease of Use
  • EZ Press Check automate routine functions such as registration adjustment, calibration, and profiling getting you into production faster and providing more sellable prints with less waste!
Creative Expansion
  • Entirely new palate of iridescent specialty effects
  • One stop solution
  • Expand offerings
  • Create more profit per printed piece
  • Say yes to more jobs!

Did the above story remind you of your own business? Today the demand for creative printed content is increasing, but this poses a problem. Not having a device that is able to bring all of our creative dreams to life. Businesses are constantly faced with having to outsource design items because they just do not have the knowledge or technology to produce exactly what they are imagining. Technology is now on the rise and the Xerox Iridesse Production Press is here to grant all of your wishes. Built with some of the newest print technology it is one of the hottest items on the market.

It is time to say hello to a whole new world full of popping color and goodbye to your evil step-mother and ugly stepsister.

Author: Mike Krause
Director of Production Solutions

Co-Author: Megan Hively
Sales and Marketing Coordinator

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